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The journal of consumer marketing
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Wert und Werte der Marketing-Kommunikation
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Promoting biodiversity : do consumers prefer feelings, facts, advice or appeals?
Schaffner, Dorothea
;
Demarmels, Sascha
;
Jüttner, Uta
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 266-277
Persistent link: https://www.econbiz.de/10011407098
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Die Wirkung von Verständlichkeit in der Marketing-Kommunikation für erklärungsbedürftige Güter
Demarmels, Sascha
;
Schaffner, Dorothea
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 73-91)
.
2013
Persistent link: https://www.econbiz.de/10014567847
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