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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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Routledge handbook of sport communication
Pedersen, Paul Mark (contributor) - 2013
section 1. Theoretical and conceptual aspects of sport communication -- section 2. Traditional media associated with sport communication -- section 3. Sport communication and new and emerging media -- section 4. Sociological aspects of sport communication -- section 5. The management of sport...
Persistent link: https://www.econbiz.de/10014498910
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Bringing public relations and communication studies to sport
Hopwood, Maria; Kitchin, Paul; Skinner, James - In: Sport public relations and communication, (pp. 1-11). 2010
Persistent link: https://www.econbiz.de/10003948957
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
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Cross-cultural sport public relations and communication
L'Etang, Jacquie - In: Sport public relations and communication, (pp. 153-185). 2010
Persistent link: https://www.econbiz.de/10003949008
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Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian; Flöter, Thomas - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
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Sport relationship management
Shilbury, David; Rowe, Katherine - In: Sport public relations and communication, (pp. 33-54). 2010
Persistent link: https://www.econbiz.de/10003948966
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Toward economic reward : corporate social responsibility communication of SMESs
Mulović, Ana; Hunjet, Anica; Kozina, Goran - In: Megatrend revija 12 (2015) 3, pp. 215-229
Persistent link: https://www.econbiz.de/10011428405
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Comparing CSR communication in corporate web sites in Sweden and Spain
Branco, Manuel Castelo; Delgado, Catarina; Sá, Manuel; … - In: Baltic journal of management 9 (2014) 2, pp. 231-250
Persistent link: https://www.econbiz.de/10010347797
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Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José; Marchiori, Elena; Tang, CH; … - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 264-273
Persistent link: https://www.econbiz.de/10011773066