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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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I see myself in service and product consumptions : measuring self-transformative consumption vision (SCV) evoked by static and rich media
Yim, Mark Yi-Cheon
;
Baek, Tae Hyun
;
Sauer, Paul L.
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 122-139
Persistent link: https://www.econbiz.de/10011949582
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