I see myself in service and product consumptions : measuring self-transformative consumption vision (SCV) evoked by static and rich media
Year of publication: |
November 2018
|
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Authors: | Yim, Mark Yi-Cheon ; Baek, Tae Hyun ; Sauer, Paul L. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 44.2018, p. 122-139
|
Subject: | Self-transformative consumption vision | Marketing communications in rich media | Information processing | Mental interaction | Mental imagery | Konsum | Consumption | Dienstleistung | Services | Kommunikation | Communication |
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