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~subject:"Communication"
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Communication
Salespeople
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Relationship marketing
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Customer satisfaction
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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2
The dimensions of storytelling by retail salespeople
Gilliam, David A.
;
Flaherty, Karen E.
;
Rayburn, Steven W.
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010367004
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3
Making a positive (or negative) first impression with small talk
Wiener, Hillary J. D.
;
Flaherty, Karen E.
;
Wiener, Joshua L.
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3516-3544
Persistent link: https://www.econbiz.de/10013457457
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