Salesperson brand attachment : a job demands-resources theory perspective
Year of publication: |
March 2016
|
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Authors: | Allison, Lee ; Flaherty, Karen E. ; Jung, Jin Ho ; Washburn, Isaac |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 1, p. 3-18
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Subject: | psychological resource | brand attachment | selling effort | job stress | job satisfaction | Arbeitszufriedenheit | Job satisfaction | Stress | Work stress | Verkaufspersonal | Salespeople | Markenführung | Brand management | Leistungsmotivation | Work motivation | Markenimage | Brand image |
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