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Social media for cultural communication : a critical investigation of museums' Instagram practices
Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 38-44
Persistent link: https://www.econbiz.de/10012269030
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From #mcdonaldsfail to #dominossucks : an analysis of Instagram images about the 10 largest fast food companies
Guidry, Jeanine D.; Messner, Marcus; Jin, Yan; … - In: Corporate communications : an international journal 20 (2015) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10011401387
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Theoretical analysis of effective communication with customets in social networks
Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2015) 3, pp. 127-134
Persistent link: https://www.econbiz.de/10011417299
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SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis
Oltra González, Itziar; Camarero Izquierdo, Carmen; … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012631583
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Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
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Exploring interactive communication using social media
Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
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Social software characteristics and the impacts on students' knowledge sharing behaviour
Yossawadee Kaeomanee; Dominic, P. D. D.; Rias, Riaza Mohd - In: International journal of business innovation and research 9 (2015) 2, pp. 163-187
Persistent link: https://www.econbiz.de/10011507052
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Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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Digital marketing communication from the perspective of individual consumers : a cross-country comparison
Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220
Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …
Persistent link: https://www.econbiz.de/10012515788
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The never-ending story : discursive legitimation in social media dialogue
Glozer, Sarah; Caruana, Robert; Hibbert, Sally A. - In: Organization studies : an international … 40 (2019) 5, pp. 625-650
Persistent link: https://www.econbiz.de/10012010333