SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis
Year of publication: |
2021
|
---|---|
Authors: | Oltra González, Itziar ; Camarero Izquierdo, Carmen ; San José Cabezudo, Rebeca |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 39.2021, p. 1-15
|
Subject: | COVID-19 | Crisis communications | Instagram | Marketing communications | Online travel agency | Online travel communities | Pandemic | Tourism co-creation | Coronavirus | Social Web | Social web | Reisevermittler | Travel agency | Tourismus | Tourism | Marketingmanagement | Marketing management | Tourismuswirtschaft | Tourism industry | Kommunikation | Communication | Tourismusmarketing | Tourism marketing | Online-Handel | Online retailing |
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