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~subject:"Communication"
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Communication
USA
7
United States
6
Narrative Methode
5
Narrative method
5
Salespeople
5
Verkaufspersonal
5
Kultursoziologie
4
Selling
4
Verkauf
4
Aufsatzsammlung
3
Bank supervision
3
Arbeitsverhalten
2
Banks
2
Beziehungsmarketing
2
Cooperation
2
Experiment
2
FLE
2
Geldmarktpapier
2
Great recession
2
Internal communication
2
Interne Kommunikation
2
Kommunikation
2
Lieferantenmanagement
2
Machiavellianism
2
Money market instruments
2
Narrative branding
2
Personality
2
Reciprocity
2
Regional bank
2
Regionalbank
2
Relationship marketing
2
Retail banking
2
Stories
2
Storytelling
2
Supplier relationship management
2
Work behaviour
2
Abstraction
1
Advertising
1
Advertising effects
1
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English
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Flaherty, Karen E.
2
Gilliam, David A.
2
La Rocca, Antonella
1
Lacoste, Sylvie
1
Rayburn, Steven W.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
2
The dimensions of storytelling by retail salespeople
Gilliam, David A.
;
Flaherty, Karen E.
;
Rayburn, Steven W.
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010367004
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