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Chinese Companies Going Global: The Operational Strategies and Communication Challenges

Gao, Hongmei - 2008

Based upon the textual analysis of over 2000 Chinese and English web pages, as well as on the author's ethnographic observations with three Chinese multinational corporations, six operational strategies and three communication challenges on the Chinese companies' global outreach and expansion...

Persistent link: https://www.econbiz.de/10009459102

Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication

Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116

Persistent link: https://www.econbiz.de/10010531057

Mapping communication management competencies for European practitioners : ECOPSI an EU study

Tench, Ralph; Moreno, Angeles - In: Journal of communication management : an international … 19 (2015) 1, pp. 39-61

Persistent link: https://www.econbiz.de/10010531088

Put it in writing : business strategy in brief

Martin, Dick - In: Journal of business strategy 34 (2013) 6, pp. 40-41

Persistent link: https://www.econbiz.de/10010231594

Paying attention and getting attentio : two sides of the communication coin

Martin, Dick - In: Journal of business strategy 35 (2014) 1, pp. 56-58

Persistent link: https://www.econbiz.de/10010245957

English language skills training : theory and practice : a Cuban perspective

Fisher, Eddie John; Herrera Ochoa, Jorge Luis; Diaz … - In: Business and Economic Research : BER 3 (2013) 2, pp. 87-106

Persistent link: https://www.econbiz.de/10010379009

Multiple perspectives on planning for emergencies : an introduction to the special issue on planning and foresight for emergency preparedness and management

Turoff, Murray; Hiltz, Starr Roxanne; Bañuls, Víctor A.; … - In: Technological forecasting & social change : an … 80 (2013) 9, pp. 1647-1656

Persistent link: https://www.econbiz.de/10010350196

The role of customer orientation in the relationship between manager communications and customer satisfaction

Mathe, Kimberly; Scott-Halsell, Sheila; Roseman, Mary - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 2, pp. 198-209

Persistent link: https://www.econbiz.de/10011434620

Pre-primary news coverage of the 2016 presidential race : Trump's rise, Sanders' emergence, Clinton's struggle

Patterson, Thomas E. - 2016

Persistent link: https://www.econbiz.de/10011526075

Apparel firms' corporate social responsibility communications : cases of six firms from an institutional theory perspective

Woo, Hongjoo; Jin, Byoungho - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011529178

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