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~subject:"Communication media"
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Communication media
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Theorie
9,829
Theory
9,643
Brand management
9,379
Markenführung
9,378
Markenartikel
9,114
Youth
9,039
Beziehungsmarketing
8,941
Jugendliche
8,930
Relationship marketing
8,928
Brand
8,020
Markenimage
7,261
Brand image
7,212
USA
6,219
United States
5,813
Deutschland
5,522
Online-Handel
5,457
Online retailing
5,443
Kundenzufriedenheit
5,431
Customer satisfaction
5,428
Social Web
4,851
Social web
4,847
Germany
4,569
Online-Marketing
4,519
Internet marketing
4,493
Einzelhandel
4,365
Dienstleistungsqualität
4,319
Service quality
4,317
Retail trade
4,266
Werbewirkung
3,752
Advertising effects
3,702
Verbraucherverhalten
3,569
Electronic Commerce
3,568
Experiment
3,512
E-commerce
3,455
Werbung
3,233
Emotion
3,194
Advertising
3,109
Preismanagement
2,954
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18
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2
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Diehl, Sandra
5
Chiou, Lesley
4
Kolmer, Christian
3
Thomas, Tobias
3
Tucker, Catherine E.
3
Ulbricht, Dirk
3
Appelgren, Ester
2
Baron, David P.
2
Bursztyn, Leonardo
2
Caspar, Mirko
2
Chan, Kara
2
Chan-Olmsted, Sylvia M.
2
Cholodilin, Konstantin Arkadʹevič
2
Germelmann, Claas Christian
2
Gröppel-Klein, Andrea
2
Karmasin, Matthias
2
Kearney, Melissa S.
2
Kim, Jun B.
2
Levine, Phillip B.
2
Nardotto, Mattia
2
Nelson, Michelle R.
2
Rao, Akaash
2
Roth, Christopher
2
Saulīte, Linda
2
Sequeira, Sandra
2
Spilski, Anja
2
Staelin, Richard
2
Unger, Fritz
2
Xu, Jiao
2
Yanagizawa-Drott, David
2
Ščeulovs, Deniss
2
Abbasi, Amir Zaib
1
Agrusa, Jerome
1
Ahn, Regina
1
Altenkamp, Britta
1
Alvarez, Maria D.
1
Andriani, Adelia Pritha
1
Ash, Elliott
1
Asmak Ab Rahman
1
Atik, Deniz
1
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National Bureau of Economic Research
2
Dialogue between Peoples and Cultures: Actors in the Dialogue <2004, Brüssel>
1
Europäische Kommission / Aktion Jean Monnet - Hochschul- und Forschungseinrichtungen
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
Friedrich-Ebert-Stiftung / Gesprächskreis Migration und Integration
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
MCDP International UG (haftungsbeschränkt)
1
Univerzita Komenského v Bratislave
1
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Young consumers : insight and ideas for responsible marketers
10
Journal of marketing communications
4
Journal of media business studies
4
Discussion papers / CEPR
3
Journal of business research : JBR
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
International review on public and non-profit marketing
2
JMM : the international journal on media management
2
Journal of global marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of open innovation : technology, market, and complexity
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
NBER Working Paper
2
NBER working paper series
2
Schriften zu Marketing und Management
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
1
Applied economics letters
1
Aus Politik und Zeitgeschichte : APuZ
1
Benchmarking : an international journal
1
CESifo working papers
1
Colombo business journal : international journal of theory & practice
1
DICE discussion paper
1
DIW Berlin Discussion Paper
1
Department of Economics and Statistics working paper series
1
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1
Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Documentos de trabajo
1
Dress and Fashion Research
1
Dress and Fashion Research Ser.
1
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ECONIS (ZBW)
174
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1
Clothing style, music, and media influences on adolescents'
brand
consumption behavior
Badaoui, Khafid
;
Lebrun, Anne-Marie
;
Bouchet, Patrick
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 568-582
Persistent link: https://www.econbiz.de/10009575076
Saved in:
2
Young German consumers' perspectives of rental
fashion
platforms
Westerberg, Catrin
;
Martinez, Luis F.
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10014302694
Saved in:
3
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
4
The effects of social media on
brand
attitude and WOM during a
brand
crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
6
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
7
Impact of nature of advergames on
brand
recall and
brand
attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
8
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
9
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
10
Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia
;
Wang, Liangyan
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
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