Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Communication media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing, technology and cust...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Communication media
Marketing
11
Advertising
7
Advertising effects
5
Marketing theory
5
Marketingtheorie
5
Werbewirkung
5
Werbung
5
USA
4
United States
4
Marketing communications
3
Public relations
3
Selling
3
Verkauf
3
Öffentlichkeitsarbeit
3
Brand management
2
Corporate reputation
2
Internet marketing
2
Issues management
2
Macroeconomic performance
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Publicity
2
Sales effects
2
Value analysis
2
Wertanalyse
2
Wertschöpfung
2
Wirtschaftslage
2
Ausgaben
1
Brand architecture
1
Cigarette industry
1
Corporate branding
1
Corporate communications
1
Corporate identity
1
Earned media
1
Expanding Knowledge in Commerce
1
Expenditure
1
Fast-food industry
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Assaf, A. Georges
1
Spotts, Harlan E.
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
