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Nutzensegmentierung und alternative Segmentierungsansätze : eine vergleichende Gegenüberstellung im Handelsmarketing

König, Tatjana - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001608023

A cross-national study of apparel consumer preferences and the role of product-evaluative cues

Rahman, Osmud; Fung, Benjamin C. M.; Chen, Zhimin; Gao, … - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 796-812

Persistent link: https://www.econbiz.de/10011791997

A cross regional analysis on fashion quick response programs

Choi, Tsan-Ming; Chow, Pui-Sze; Liu, Shuk-ching; To, … - In: Fast fashion systems : theories and applications, (pp. 111-128). 2014

Persistent link: https://www.econbiz.de/10010234581

How can fluid dynamics help supply chain management?

Romano, Pietro - In: International journal of production economics 118 (2009) 2, pp. 463-472

Persistent link: https://www.econbiz.de/10003869964

Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem

Dahl, Darren W.; Argo, Jennifer J.; Morales, Andrea C. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 860-871

Persistent link: https://www.econbiz.de/10009501086

Wiese, Anne; Toporowski, Waldemar; Zielke, Stephan - 2012

This paper compares transport-related CO2 emissions of online and brick-and-mortar shopping based on supply, delivery, order and travel data related to one multi-channel clothing retailer. A sensitivity analysis sheds more light on how situational factors, such as the customers’ travel...

Persistent link: https://www.econbiz.de/10014166479