Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and … substitution by producers toward non-banned media. We study bans on broadcast advertising in seventeen OECD countries for the years … results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse …

In the general framework of globalization and internationalization, the paper focuses on the advertising strategies … importance of local culture in advertising content by comparing Chinese and Italian ads. In particular, this research analyses …