Narrow search
Showing 1 - 10 of 6,579
Cover Image
Wahrnehmungs- und Wirkungschancen von Radio- und Onlinewerbung : Ergebnisse der Studie Radio/On
Wild, Christoph - In: Media-Perspektiven (2007) 11, pp. 552-559
Persistent link: https://www.econbiz.de/10003592290
Cover Image
Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo - 2001
Persistent link: https://www.econbiz.de/10013438009
Cover Image
Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - 2008
Persistent link: https://www.econbiz.de/10003715926
Cover Image
Accounting for brands in France and Germany compared with IAS 38 (intangible assets) : an illustration of the difficulty of international harmonization
Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - 2009
Persistent link: https://www.econbiz.de/10003826069
Cover Image
Sprachlich hybride Markennamen im Deutschen : ein geschichtlicher Überblick
Ronneberger-Sibold, Elke - In: Names in commerce and industry : past and present, (pp. 187-211). 2007
Persistent link: https://www.econbiz.de/10003692117
Cover Image
Selbstimage und Fremdimage von Nationen
Mayerhofer, Wolfgang - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 3, pp. 54-55
Persistent link: https://www.econbiz.de/10003536041
Cover Image
Building value : the role of trademarks for economic development
Erixon, Fredrik; Salfi, Maria - 2015
brands play in the economy. Examples analysed in this policy brief are Germany and Sweden, where GDP per capita and …
Persistent link: https://www.econbiz.de/10011512789
Cover Image
Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - In: Developments in the international harmonization of …, (pp. 344-364). 2004
Persistent link: https://www.econbiz.de/10002129029
Cover Image
Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269