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Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta; Hoffmann, Stefan - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
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Packages with cartoon trade characters versus advertising : an empirical examination of preschoolers' food preferences
Ülger, Billur - In: Journal of food products marketing 15 (2009) 1, pp. 104-117
Persistent link: https://www.econbiz.de/10003831210
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Advertising in a Luxury Fashion Magazine : A Comparison between Italy and China
Checchinato, Francesca - 2013
In the general framework of globalization and internationalization, the paper focuses on the advertising strategies … importance of local culture in advertising content by comparing Chinese and Italian ads. In particular, this research analyses … the content of advertisements from Vogue, one of the most popular and influential fashion and beauty magazine, both in …
Persistent link: https://www.econbiz.de/10013076283
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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A comparative study on e-banking services between China and USA
Yang, Jiaqin; Cheng, Li; Luo, Xia - In: International journal of electronic finance : IJEF 3 (2009) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10003889519
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Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.; Parker, R. Stephen; Hermans, Charles M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 541-552
Persistent link: https://www.econbiz.de/10003904780
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The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.; Silverblatt, Ronnie; Becerra, … - In: International journal of e-business research : an … 6 (2010) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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Intercultural webdesign as a strategic factor of success
Theuner, Gabriele - In: Conference Day 2010 : proceedings ; 5th May 2010 ; …, (pp. 193-203). 2010
Persistent link: https://www.econbiz.de/10003980888