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Marketing across cultures
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Comparison
Interkulturelles Management
19
Internationales Marketing
18
International marketing
12
Cross-cultural management
11
Welt
10
World
10
France
9
Frankreich
9
Confidence
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Markenimage
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Altruism
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Business-to-business marketing
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Multinationales Unternehmen
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Benutzerschnittstelle
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English
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Usunier, Jean-Claude
5
Lohmann, Christopher
2
Willinger, Marc
2
Furrer, Olivier
1
Furrer-Perrinjaquet, Amandine
1
Ivens, Björn Sven
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Keser, Claudia
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Roulin, Nicolas
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Fondation Nationale pour l'Enseignement de la Gestion des Entreprises
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International journal of cross cultural management : CCM
1
International journal of electronic commerce : IJEC
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Revue d'économie politique
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ECONIS (ZBW)
5
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1
A comparison of trust and reciprocity between France and Germany : experimental investigation based on the investment game
Willinger, Marc
;
Keser, Claudia
;
Lohmann, Christopher
; …
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
4
,
pp. 447-466
Persistent link: https://www.econbiz.de/10001776542
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2
Une comparaison franco-allemande de la confiance et de la réciprocité : une expérimentation fondée sur le jeu de l'investissement
Willinger, Marc
;
Lohmann, Christopher
;
Usunier, Jean-Claude
- In:
Revue d'économie politique
111
(
2001
)
1
,
pp. 151-172
Persistent link: https://www.econbiz.de/10001558783
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3
Cultural, national, and industry-level differences in B2B web site design and content
Usunier, Jean-Claude
;
Roulin, Nicolas
;
Ivens, Björn Sven
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
2
,
pp. 41-87
Persistent link: https://www.econbiz.de/10003928869
Saved in:
4
The perceived trade-off between corporate social and economic responsibility : a cross-national study
Usunier, Jean-Claude
;
Furrer, Olivier
; …
- In:
International journal of cross cultural management : CCM
11
(
2011
)
3
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009412809
Saved in:
5
Confiance et performance : un essai de management comparé France - Allemagne
Usunier, Jean-Claude
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013556191
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