Marketing across cultures
Jean-Claude Usunier
| Year of publication: |
1996 ; 2. ed.
|
|---|---|
| Authors: | Usunier, Jean-Claude |
| Publisher: |
London [u.a.] : Prentice Hall |
| Subject: | Internationales Marketing | Interkulturelles Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 576 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1. Aufl. u.d.T.: Usunier, Jean-Claude: International marketing |
| ISBN: | 0-13-236175-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004312688