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Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander; Supphellen, Magne - In: Journal of East-West business 16 (2010) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
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Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
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Cultural adaptation in cross-national buyer-seller relationships : a study of Russian buyers and Norwegian sellers of seafood
Voldnes, Gøril; Grønhaug, Kjell - In: International journal of emerging markets 10 (2015) 4, pp. 837-857
Persistent link: https://www.econbiz.de/10011489473