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Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B. - 2007
Persistent link: https://www.econbiz.de/10003786230
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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Archieving excellence in exporting intangible-intensive goods : measuring economic performance
Di Tommaso, Marco Rodolfo; Rubini, Lauretta - In: Measuring business excellence : the journal of … 16 (2012) 3, pp. 72-83
Persistent link: https://www.econbiz.de/10009671267
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Comparing Strategic Orientation of Two Online Pharmaceutical Firms : Cases of Netmeds and Medplus
Tiwari, Siddharth; Raut, Chandrakant - 2019
Most of the companies are leveraging the use of information technology to expand their reach among the customers and other associated stakeholders. The trend is followed by almost all the firms industry wide or sartorially. At the same time, they learn by their peers to strengthen their IT based...
Persistent link: https://www.econbiz.de/10014108563
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho; Spillan, John E. - In: Management research review 33 (2010) 5/6, pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
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Marktorientiertes Controlling in den USA und Deutschland
Link, Jörg; Vesper, Oliver - In: Herausforderungen der internationalen marktorientierten …, (pp. 325-349). 2011
Persistent link: https://www.econbiz.de/10008842224
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Market orientation in markets for technology
Renko, Maija - In: The entrepreneurship - innovation - marketing interface …, (pp. 57-85). 2007
Persistent link: https://www.econbiz.de/10003603295
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959