Integrated marketing communications : practice leads theory
Year of publication: |
2008
|
---|---|
Authors: | Kitchen, Philip J. ; Kim, Ilchul ; Schultz, Don E. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 4, p. 531-546
|
Subject: | Marketingmanagement | Marketing management | Vergleich | Comparison | Südkorea | South Korea | USA | United States | Großbritannien | United Kingdom |
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