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"We want you to love our product" : an English-German translation analysis of consumer oriented language on drink packaging texts
Böttger, Claudia; Janik, Christina - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 67-84). 2008
Persistent link: https://www.econbiz.de/10003759641
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Deutsche Standards
Köln : Dt.-Standards-Ed.; [Wiesbaden] : [Gabler]; … - 1.1998 - 15.2012; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10001514542
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Comparative study of the renewal information of granted patents in the physics technological field in China, France and Germany
Qiao, Yongzhong; Tan, Wanlin - In: Maintenance time and the industry development of …, (pp. 39-48). 2017
Persistent link: https://www.econbiz.de/10011537461
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A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu - 1996
Persistent link: https://www.econbiz.de/10000957509
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Using region to market wine to international consumers
Sutanonpaiboon, Janejira; Atkin, Thomas - In: Journal of food products marketing 18 (2012) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009509755
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Choosing attribute weights for item dissimilarity using clikstream data with an application to a product catalog map
Kagie, Martijn (contributor); Wezel, Michiel van (contributor) - 2008
Persistent link: https://www.econbiz.de/10003720964
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Digitization and Pre-Purchase Information : The Causal and Welfare Impacts of Reviews and Crowd Ratings
Xie, Claire - 2020
Digitization has led to product proliferation, straining traditional institutions for product discovery; but digitization has also spawned crowd-based rating systems. We compare the relative impacts of professional critics and crowd-based Amazon star ratings on consumer welfare in book...
Persistent link: https://www.econbiz.de/10012840849
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Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke; Waldfogel, Joel - In: American economic review 111 (2021) 6, pp. 1944-1971
Persistent link: https://www.econbiz.de/10012546658
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Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn; Klaus, Timothy; Alicha … - In: Journal of global information management 29 (2021) 6, pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
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Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele; Owusu, Richard; Abeeku … - In: International journal of pharmaceutical and healthcare … 6 (2012) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10009630754