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~subject:"Game theory"
~subject:"Zielgruppe"
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E-Game-Advertising als Ersatz...
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13,915
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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Young consumers : insight and ideas for responsible marketers
24
Journal of advertising : official publication of the American Academy of Advertising
23
International journal of production economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
CESifo working papers
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Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Omega : the international journal of management science
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Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of consumer studies
6
International journal of industrial organization
6
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Neo-simulation and gaming toward active learning
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Review of industrial organization : RIO
6
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European journal of marketing : EJM
5
IMA journal of management mathematics
5
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
1,157
USB Cologne (EcoSocSci)
10
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1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
Saved in:
3
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
4
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
5
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
6
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
7
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
8
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
9
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
10
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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