rivalrous, marketing expanded the market, increasing social welfare. Finally, estimated returns to eliminating one adverse drug …This paper investigates one of the largest pharmaceutical markets using a discrete choice model that allows marketing … from 1977 to 1993. Observed drug characteristics became less important relative to marketing in determining demand. Total …

treatment costs, health care markets differ so significantly from hypothetical 'perfect competition' that competition and … competition where welfare is maximised when prices differ from marginal cost, this paper develops an alternative taxonomy for … thinking about institutional design and the application of competition principles in health care markets. The taxonomy …

contemporary antitrust lawsuits - illustrate how the two-sided market theory fails to ensure platform competition … paper attempts to highlight these fundamental ambiguities surrounding the two-sided market theory and - by examining … a great deal of academic interest, closer inspection shows that the theory suffers from a great deal of ambiguity. This …