With the emergence of technologies such as electronic shelf labels, some grocery retailers had begun to trial intra-day time-based pricing where they charge higher prices during congested peak hours. Such industry trend along with the influence of pandemic has motivated us to examine whether,...

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...