Showing 21 - 30 of 10,580
Persistent link: https://www.econbiz.de/10011737072
Priceline.com patents the innovative marketing strategy, Name-Your-Own-Price (NYOP), that sells opaque products through customer-driven pricing. In this paper, we study how competitive suppliers with sub- stitutable, non-replenishable goods may sell their products (1) as regular goods through a...
Persistent link: https://www.econbiz.de/10014202656
also issue an appeal for creation of a ""Unifying Theory of Distribution Channels"" that will enable researchers to work …
Persistent link: https://www.econbiz.de/10014013935
Persistent link: https://www.econbiz.de/10014329095
Persistent link: https://www.econbiz.de/10011287674
Persistent link: https://www.econbiz.de/10011495809
Persistent link: https://www.econbiz.de/10001702981
Persistent link: https://www.econbiz.de/10001078153
Persistent link: https://www.econbiz.de/10012102919
Persistent link: https://www.econbiz.de/10012488679