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1
Strategische Marketing- und Imageplanung :
Theorie
, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
Huber, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000856558
Saved in:
2
Der ruinöse Preiskampf - Marketinglösungen bei übersteigertem Preiswettbewerb
Brühwiler, Christoph
-
1989
Persistent link: https://www.econbiz.de/10000779942
Saved in:
3
The CIM handbook of strategic marketing
Egan, Colin
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000630072
Saved in:
4
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
5
The battle of the brands : the formulation and explorative empirical testing of a typology of strategic reactions of leading national brands against private labels
Nijssen, E. J.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000962254
Saved in:
6
Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann
;
Weiser, Christoph
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000648802
Saved in:
7
Profitability of 'ready-to-eat' strategies : towards model-assisted negotiation in a fresh-produce chain
Schepers, Hans
;
Kooten, Olaf van
- In:
Quantifying the agri-food supply chain
,
(pp. 119-134)
.
2006
Persistent link: https://www.econbiz.de/10003355108
Saved in:
8
Umweltkommunikation und Wettbewerbsfähigkeit : Wettbewerbstheorien im Lichte empirischer Ergebnisse zur Umweltberichterstattung von Unternehmen
Fichter, Klaus
-
1998
Persistent link: https://www.econbiz.de/10008729643
Saved in:
9
Creating competitive markets : the politics of market design
Landy, Marc K.
;
Levin, Martin A.
- In:
Creating competitive markets : the politics of …
,
(pp. 1-22)
.
2007
Persistent link: https://www.econbiz.de/10003599539
Saved in:
10
Chaotic markets : thriving in a world of unpredictability
Samli, A. Coskun
-
2007
Persistent link: https://www.econbiz.de/10003386385
Saved in:
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