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Ganzheitliches Tourismus-Marketing : Die Gestaltung regionaler Kooperationsbeziehungen

Bär, Sören (contributor) - 2006

Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für … zur Verwirklichimg eines kooperativen Marketing in touristischen Regionen -- Zusammenfassung und Schlussbetrachtung. … Kooperation übernehmen und das kooperative Marketing steuern sollte. …

Persistent link: https://www.econbiz.de/10013516560

Ganzheitliches Tourismus-Marketing : die Gestaltung regionaler Kooperationsbeziehungen

Bär, Sören - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003255152

Marketing usług profesjonalnych ; t. 5

Rogoziński, Kazimierz (contributor) - 2005

Persistent link: https://www.econbiz.de/10003264917

Measuring competition in services markets with pass-through and speed of adjustment

Gonzales, Frédéric - 2021

Making trade work for all and harnessing popular support for openness to trade depends on consumers benefitting from lower prices and broader product variety. The present study reveals that those benefits depend on competition in services markets, in particular in telecommunication. These...

Persistent link: https://www.econbiz.de/10012801170

Positioning services in competitive markets

Wirtz, Jochen - 2018

Preface -- Introduction -- Customer-driven services marketing strategy -- Segmenting service markets -- Targeting …

Persistent link: https://www.econbiz.de/10011599724

Not so flexible cable

Haberern, Lauren; Coleman, Linda Jane - In: International journal of business and economics 16 (2017) 3, pp. 269-272

Persistent link: https://www.econbiz.de/10011973047

Regional competition in the international market for services : a shift-share analysis

Oyewole, Philemon - In: Journal of global marketing 29 (2016) 1/5, pp. 3-14

Persistent link: https://www.econbiz.de/10011653852

Advanced sales and competition in a service industry

Carreras-Simó, Miquel - In: International journal of revenue management : IJRM 9 (2016) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10011607664

Overselling in a competitive environment : boon or bane?

Lim, Wei Shi - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1129-1143

Persistent link: https://www.econbiz.de/10003909220

Neue Forschungsperspektiven im Dienstleistungsmarketing unter besonderer Berücksichtigung von Kooperation und Wettbewerb

Woratschek, Herbert - In: Tendenzen im Dienstleistungsmarketing : vom Marketing …, (pp. 221-238). 2003

Persistent link: https://www.econbiz.de/10001888218

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