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Shelby D. Hunt's contributions to the marketing discipline : research programs, impact, and compelling opportunities

Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 125-129

Persistent link: https://www.econbiz.de/10012497111

Competitor orientation and SME performance in competitive environments : the moderating effect of marketing ethics

Al-Hakimi, Mohammed A.; Saleh, Moad Hamod; Borade, Dileep B. - In: Journal of entrepreneurship in emerging economies 15 (2023) 6, pp. 1490-1511

Persistent link: https://www.econbiz.de/10014450144

Competitive Entry and Pricing Responses to Product Innovation

Bayus, Barry; Chintagunta, Pradeep - In: Review of Marketing Science 1 (2003) 1

generation product entry decision of the Defender, as well as the pricing decisions of both firms, are analyzed. Analytical … results are derived by developing a 3-period pricing game, and studying closed-loop policies for a Nash equilibrium. These …. Some empirical support for our analytical results is also provided by pricing data and information on the timing of …

Persistent link: https://www.econbiz.de/10014619477

Frictionless Commerce? A Comparison of Internet and Conventional Retailers

Brynjolfsson, Erik; Smith, Michael D. - 2000

data set of over 8,500 price observations collected over a period of 15 months, we compare pricing behavior at 41 Internet …

Persistent link: https://www.econbiz.de/10009441259

An Analysis of Pricing and Leadtime Policies within the Marketing/Operations Interface

Pekgun-Cakmak, Pelin - 2007

In this thesis, we analyze the impact of the decentralization of price and leadtime decisions made by the marketing and production departments, respectively, in a make-to-order firm. We first study a monopoly environment, and find that in the decentralized setting, the total demand generated is...

Persistent link: https://www.econbiz.de/10009475738

The Effect of Competition on Recovery Strategies (ed.3)

Ferguson, Mark E.; Toktay, L. Beril - 2005

Manufacturers often face a choice of whether to recover the value in their end-of-life productsthrough remanufacturing. In many cases, firms choose not to remanufacture, as they are(rightly) concerned that the remanufactured product will cannibalize sales of the higher-marginnew product....

Persistent link: https://www.econbiz.de/10009475787

Attention competition

Hefti, Andreas M. - 2011

I present a game-theoretic model where economic competition and attention competition are interdependent. On the one hand the effort to attract consumer attention depends on the value of attention to the firm which depends on the grade of price competition among all perceived firms. On the other...

Persistent link: https://www.econbiz.de/10010316856