Competitive Entry and Pricing Responses to Product Innovation
Year of publication: |
2003
|
---|---|
Authors: | Bayus, Barry ; Chintagunta, Pradeep |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 1.2003, 1
|
Publisher: |
De Gruyter |
Subject: | New Products | Pricing | Competition | Entry |
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