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What will be the areas of competition between NB and PL in the Metaverse?
Sansone, Marcello; Colamatteo, Annarita; Pagnanelli, … - In: Advances in National Brand and Private Label Marketing …, (pp. 114-121). 2024
Persistent link: https://www.econbiz.de/10015077074
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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
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Production Arrangements and Strategic Brand Level Competition in a Vertically Linked Market
Ahmad, Waseem; Anders, Sven M.; Marcoul, Philippe - Agricultural and Applied Economics Association - AAEA - 2013
This paper develops and tests different theoretical models of competition in a vertically linked market assuming … production arrangement on brand-level competition. …
Persistent link: https://www.econbiz.de/10010880984
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Store brand introduction, retail competition and manufacturers' coping strategies
Hsiao, Lu; Xiong, Hui - In: Transportation research / E : an international journal 165 (2022), pp. 1-25
Persistent link: https://www.econbiz.de/10013383681
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C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan; Hu, Huaqing; Zhuang, Guomian; Xi, Chenyang - In: Transportation research / E : an international journal 177 (2023), pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
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How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
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How do retailers compete on price promotions? : evidence from a temporary promotion ban in Belgium
Hindriks, Jean; Madio, Leonardo; Serse, Valerio - 2022
Persistent link: https://www.econbiz.de/10012875968
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Promotional competition between supermarket chains
Volpe, Richard J. - In: Review of industrial organization : RIO 42 (2013) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10009696982
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Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge; Gopa, Anandasivam; Trusov, Michael - In: Information systems research : ISR 31 (2020) 4, pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
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Price Promotions and Trade Deals with Multiproduct Retailers
Lal, Rajiv; Villas-Boas, J. Miguel - In: Management Science 44 (1998) 7, pp. 935-949
In this paper we study retail price promotions and manufacturer trade deals in markets with multiproduct retailers. We find that in situations where retailers carry more than one competing brand, the promotions across brands can be positively or negatively correlated depending on the structure...
Persistent link: https://www.econbiz.de/10009208971