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Newspaper vs. online advertising : is there a niche for newspapers in modern advertising markets?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2011
future. -- media economics ; advertising; competition ; complementation ; substitution ; online …
Persistent link: https://www.econbiz.de/10009388219
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Competition in the media and advertising markets
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - In: The Manchester School 74 (2006) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10003292744
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
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Competition and price discrimination in yellow pages advertising
Busse, Meghan R.; Rysman, Marc - In: The Rand journal of economics 36 (2005) 2, pp. 378-390
Persistent link: https://www.econbiz.de/10003238895
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Media competition on the internet
Barros, Pedro Pita (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002211766
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Media competition on the internet
Barros, Pedro Pita; Kind, Hans Jarle; Nilssen, Tore; … - In: Topics in economic analysis & policy 4 (2004) 1
Persistent link: https://www.econbiz.de/10002498087
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Inside versus outside financing and product market competition
Schnitzer, Monika - 1998
Persistent link: https://www.econbiz.de/10013422680
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The Impact of the Internet on Advertising Markets for News Media
Athey, Susan - 2014
introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … by newspapers over the past decade is the greater consumer switching facilitated by online consumption of news. We … consumers, advertisers purchase wasted impressions: they reach the same consumer too many times. This has subtle effects on the …
Persistent link: https://www.econbiz.de/10013062922