We study the evolutionary dynamics of brand competition in a market where two firms are competing against each other. A … brand's strategy at each period could be either to innovate on its own or to copy the rival or maintain the same position as …

taste information in the presence of competition between the retailer's store brand and a manufacturer's national brand. In … popularity of different product features, the vertical differentiation between the two brands, and the cost of store brand … introduction. This interaction is most striking when the store brand introduction is not very costly. In this case, if one of the …

plays an important role in determining both behaviors. Among economic factors, the most important driver of store brand … usage is perceived quality, and the most important driver of national brand deal usage is perceived savings. We also find a … negative intrinsic relationship between store brand and national brand deal usage. Overall, our results suggest a competitive …