Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the delivery of customer service. The major cause of conflict...

Six Sigma deployment can bring a valuable process discipline and emphasis on performance measurement to sales and marketing activities. Six Sigma approach adds measurable value to sales and marketing performance and helps in increasing market share and top line revenue in targeted...

Market culture is a corporate business philosophy that puts the customer’s satisfaction first, while taking into account the role played by the other market factors. Market culture addresses the degree to which the customer’s values and beliefs are embedded within the organization and in its...

In today’s competitive business environment, retail industries are under intense pressure to produce quality standards, enhance customer satisfaction, and generate positive bottom-line results. Hence, there is a great need for the deployment of Continuous Improvement (CI) methodologies such as...

Finance and Financial Services organizations are faced with the challenges of today’s increasingly competitive and complex business environment. Finance and Financial Services have to enhance their efficiency and effectiveness and pro-actively manage their capability to ensure they meet the...