Enhancing Customer Value Creation With Market Culture : Developing 7Cs Framework
Year of publication: |
2019
|
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Authors: | Madhani, Pankaj |
Publisher: |
[S.l.] : SSRN |
Subject: | Wettbewerbsvorteil | Competitive advantage | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Management Research, Vol. XVII, No. 3, July 2018, pp. 46-64 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 2018 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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