This paper proposes a knowledge-based customer-centric strategic model to respond to environmental challenges and achieve sustainable competitive advantage (SCA) in the supply chain management (SCM) context. The proposed model strives to leverage knowledge-based distinctive core competencies...

Confusion between strategic planning and strategic thinking in the context of strategic leadership and its effect on competitive advantage was the foremost rationale for this study to come into view. Thereby, the aim of this study was to examine the role of two mediating variables, i.e.,...

Purpose – In his article titled, “The theory of the business,” Peter Drucker suggests that organizations need to frequently challenge the assumptions underlying their theory of the business (TOB) in order to assure that it remains viable. Accordingly, the purpose of this paper is to...

The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the marketing orientation construct as central to marketing decisions, business activities and organizational culture. However, a lacuna...

Purpose – The purpose of this paper is two‐fold. First, to describe in detail a particular sub‐class of powerful prospective methods based on the method of “morphological analysis”. And second, to extend their use to create a basis for strengthening strategic analysis and policy...

The revolution experienced in the banking industry over the last decade has led to a constant series of changes with banks attempting to adjust their internal organisation to suit the ever‐changing external environment. The author includes edited extracts from his research into this process of...