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"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--Provided by publisher.
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A) Neue Realität: Megatrends, Multipolare Welt, Hyperwettbewerb -- B) Herausforderungen für das Management: Leaderment (Leadership und Management), Strategie 2.0, Management 2.0, Management im Hyperwettbewerb -- C) Strategie und Geschäftsmodell: Geschäftsmodellansätze und...
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