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Complex purchase decisions
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Consumers' perception of the complexity of selected household purchase decisions
Erasmus, Alet C.
;
Donoghue, Suné
;
Dobbelstein, Thomas
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010348756
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