Bouvain, Petra; Baumann, Chris; Lundmark, Erik - In: International Journal of Bank Marketing 31 (2013) 6, pp. 420-439
Purpose – This study compares the associations between Corporate Social Responsibility (CSR) and brand value in the financial services industry in East Asia and the USA. Design/methodology/approach – A sample of 84 major banks in East Asia (China, Hong Kong, Japan, South Korea and Taiwan)...
