Lindgreen, Adam; Antioco, Michael; Wetzels, Martin - In: Qualitative Market Research: An International Journal 7 (2004) 1, pp. 20-33
The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current...
