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The gamification revolution : how leaders leverage game mechanics to crush the competition

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gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy …

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Editorial: Gaming and gamification of pricing

Yeoman, Ian - In: Journal of revenue and pricing management 13 (2014) 3, pp. 163

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Gamify : how gamification motivates people to do extraordinary things

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A hierarchy-of-effects approach to designing a social marketing game

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I'm game, are you? : reducing real-world security threats by managing employee activity in online social networks

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Serious games in management education : an acceptance analysis

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Gamification : Using Game Elements in Serious Contexts

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This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and...

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Gamification Is

Marcusson, Leif - In: Utilizing gamification in servicescapes for improved …, (pp. 25-49). 2020

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