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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
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Let them play! : active learning in a virtual world
Schiller, Shu Z.; Goodrich, Kendall; Gupta, Pola B. - In: Information systems management 30 (2013) 1, pp. 50-62
Persistent link: https://www.econbiz.de/10009792051
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Using virtual worlds to simulate real-world audit procedures
Buckless, Frank A.; Krawczyk, Katherine; Showalter, D. Scott - In: Issues in accounting education 29 (2014) 3, pp. 389-417
Persistent link: https://www.econbiz.de/10010408339
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The value of virtual assets : the role of game characters in MMOGs
Manninen, Tony; Kujanpää, Tomi - In: The international journal of business science & applied … 2 (2007) 1, pp. 21-33
Game character, or avatar, acts as the nexus of virtual assets that the player collects and produces while exploring online game worlds. What is the value of this virtual identity in the online game community? Furthermore, what are the components of play that provide added-value to the players?...
Persistent link: https://www.econbiz.de/10011893927
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Avatar-Mediated communication and social identification
Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201
Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...
Persistent link: https://www.econbiz.de/10014582263
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Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou; Matz, Robbie; Luo, Lei; Xu, Chenglong - In: Journal of business research : JBR 145 (2022), pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
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Do skills and challenge affect perceived learning? : mediating role of engagement
Acharya, Anitha; Gupta, Manish - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 64-79
Persistent link: https://www.econbiz.de/10012292162
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Serious games and the gamification of tourism
Xu, Feifei; Buhalis, Dimitrios; Weber, Jessika - In: Tourism management : research, policies, practice 60 (2017), pp. 244-256
Persistent link: https://www.econbiz.de/10011676053
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The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas; Hammedi, Wafa; Poncin, Ingrid - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
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Network engagement from learning friends' preferences : evidence from a video gaming social network
Ward, Michael R. - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1239-1255
Persistent link: https://www.econbiz.de/10013463379