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Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: The changing roles of advertising : [extended versions …, (pp. 379-390). 2013
Persistent link: https://www.econbiz.de/10009773921
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Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina; Cauberghe, Verolien; Pelsmacker, Patrick de - In: Current insights and future trends : [extended versions …, (pp. 331-340). 2012
Persistent link: https://www.econbiz.de/10009748088
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina; Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de; Dens, Nathalie; Verberckmoes, Shana - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012156394