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Concept of man
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Strong brands, strong relationships
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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Befriending Mr. Clean : the role of anthropomorphism in consumer-brand relationships
Wan, Jing
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Aggarwal, Pankaj
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Strong brands, strong relationships
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(pp. 119-134)
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2015
Persistent link: https://www.econbiz.de/10011313052
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Dominant designs : the role of product face-ratios and anthropomorphism on personality traits and consumer preferences
Maeng, Ahreum
;
Aggarwal, Pankaj
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 133-148)
.
2016
Persistent link: https://www.econbiz.de/10011593194
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