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Brand equity of academics : demystifying the process
Shafaei, Azadeh
;
Mehran Nejati
;
Maadad, Nina
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012179302
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Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
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