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Factors influencing Generation Y consumers' perceptions of eWOM credibility : a study of the fast-food industry
Shamhuyenhanzva, Roy Malon
;
Van Tonder, Estelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 435-455
Persistent link: https://www.econbiz.de/10011594197
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