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How does multimedia word of mouth influence consumer trust, usefulness, dissemination and gender?
Zhang, Haibin; Takanashi, Chikako; Si, Steven X.; … - In: European journal of international management : EJIM 13 (2019) 6, pp. 785-810
Persistent link: https://www.econbiz.de/10012153214
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Exploring user acceptance of WAP services from the perspectives of perceived value and trust
Zhou, Tao; Lu, Yaobin; Wang, Bin - In: International journal of information technology and … 9 (2010) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10003990721
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The role of inter-channel trust transfer in establishing mobile commerce trust
Lin, Jiabao; Lu, Yaobin; Wang, Bin; Wei, Kwok Kee - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 615-625
Persistent link: https://www.econbiz.de/10009565045
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From virtual community members to C2C e-commerce buyers : trust in virtual communities and its effect on consumers’ purchase intention
Lu, Yaobin; Zhao, Ling; Wang, Bin - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 346-360
Persistent link: https://www.econbiz.de/10008933117
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Understanding the evolution of consumer trust in mobile commerce : a longitudinal study
Lin, Jiabao; Wang, Bin; Wang, Na; Lu, Yaobin - In: Information technology and management 15 (2014) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10010343538
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How do product recommendations affect impulse buying? : an empirical study on WeChat social commerce
Chen, Yanhong; Lu, Yaobin; Wang, Bin; Pan, Zhao - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 236-248
Persistent link: https://www.econbiz.de/10011997663
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Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust
Wang, Bin; Xie, Fengyuan; Kandampully, Jay; Wang, Jin - In: Journal of retailing and consumer services 69 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013401654