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Are they humans or are they robots? : the effect of virtual influencer disclosure on brand trust
Muniz, Fernanda
;
Stewart, Kristin
;
Magalhães, Lívia
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1234-1250
Persistent link: https://www.econbiz.de/10014575728
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Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
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