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A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall; Kim, Jun Woo; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
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Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment
Ko, Yong Jae; Rhee, Yong Chae; Kim, Yu Kyoum; Kim, Taeho - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 73-85
Persistent link: https://www.econbiz.de/10010383804