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Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention
Tandon, Urvashi; Mittal, Amit; Manohar, Sridhar - In: Electronic markets : EM ; the international journal of … 31 (2021) 4, pp. 945-964
Persistent link: https://www.econbiz.de/10012797050
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Does the use of organic personal care products persuade sustainable consumption behaviour? : understanding the moderating role of health consciousness
Jhamb, Deepika; Chandel, Aditi; Mittal, Amit; Tandon, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 807-830
Persistent link: https://www.econbiz.de/10014511504
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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10014334059